Rockwell Scharer III
Founder and Chief Executive Officer
Rockwell Scharer is the Founder of DropKey, a pioneer in mobile Chroma key background replacement on smart devices. He received an Edison Award for Best Digital Product Innovation for the DropKey Pop-up Studio line of products and ecosystem. As an entrepreneur and former Senior Program Manager at NBC Universal and The Walt Disney Studios, he effectively Consumerized the Mobile Content Capture (MCC) market with patents that solve the difficult problem in the physics of light. As founder of DropKey the innovative three-dimensional lighting structure has ignited the $100B creator economy according to Forbes. Scharer received a series of patents including the inflatable Pop-up Studio, the Dropkey DeskBot/CamBot bundle which pair with the DropKey Chroma key camera app on iOS and Android. Scharer also developed a location-shooting ecosystem which includes a video media exchange called that includes the selection of preferred video loops as Chroma key backgrounds in addition to computed 3d environments as backgrounds. A pioneer in new media and a top-forty recording artist (Scharer’s hit single entered top-forty rotation in the 90’s), Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance, with post-graduate work at UCLA in creative writing. Scharer’s strong creative endeavors in product development and sharp business skills led to his early examination of the Mobile Content Capture market on the mobile platform and is a recognized leader in the field of portable Chroma key background replacement on smart devices.
Richard Mall
Chief Of Engineering
Richard won the Academy Award for Science and Technology in 2013. He’s a film maker and innovator with over 30 years experience in film production and product design. His innovative designs are used daily throughout the film industry. He was honored with the prestigious Scientific and Technical Achievement Oscar by the Academy of Motion Pictures Arts and Sciences for his invention of the Matthews Max Menace Arm. He was also a key member of the Oscar-winning team for Best Cinematography for the ground breaking film Avatar and Iron Man III. Richard brings with him extensive knowledge of green screen deployment and lighting. He currently has seven products in the market place that are sold worldwide through Matthews Studio Equipment. Richard has a degree from CSULB in Industrial Arts with a focus on Manufacturing and fabricating. He’s currently working on the DreamScreen Pro, Deskbot and Cambot projects for DropKey®.
Leighton J. Smith, ACMA, CGMA
Chief Financial Officer
Leighton is an accomplished leader in finance. With international experience across 4 continents he ended up in Silicon Valley helping start-ups like DropKey achieve success. As a 25 year blue-chip veteran of large multi-national companies to small start-ups, Leighton joins DropKey to bring the hyper-growth company to the next level.
Sharon Zehavi
Chief Marketing Officer
Sharon Zehavi is an international branding & marketing strategist. She is an award-winning international speaker and has over 15 years experience in marketing and advertising. Sharon is a international best-selling author, TV host & presentation coach.
Davide IValde
Director of Manufacturing
Davide is an Engineer and Supply Chain specialist whose career spans 30 years in Manufacturing, Business Integrations, and Product Lifecycle Management (PLM). After attending the USAF Academy and graduating from Rose-Hulman Institute of Technology in 1991 with an Electrical Engineering degree, Davide filled multiple, industrial automation roles both as a Process and Applications Engineer. He has over 20 years of progressive roles in the Supply Chain arena covering Commodity Management, Systems Integration, Strategic Outsourcing, M&A due diligence through Startup/Commissioning, and numerous project executions primarily in Consumer Audio, Medical Equipment, and Industrial Instrumentation. As a former Configuration Manager, he has years of experience implementing PLM, Change Management, and Quality Systems. He brings an experienced, keen eye for both technical infrastructure and supplier relationships with an emphasis on maintaining Value & Quality throughout the supply chain.
George Dreyer
Chief Audio Engineer
George Dreyer has 27 years designing products in the Pro Audio and Musical Instrument industry, responsible for numerous products from inception through manufacturing and into the hands of customers. After graduating from SDSU with an Electrical Engineering degree George jumped right into state-of-the-art audio design working at Alesis in the transition from analog tape to digital ADAT and hard disk recorders. George moved into a Senior Engineering position at Carvin for 22 years where he refined his engineering and leadership skills to develop and manufacture products that achieved high customer satisfaction. As a Vue Audiotechnik engineer in the high-end pro sound products field touring the world, we were lucky to find George and recruit him to advise and design the DreamScreen line of products audio signal circuits.
Dr. Steven Colby
Chief Legal Counsel for DropKey
Dr. Colby has been granted 40+ patents, published numerous white papers and responsible for DropKey’s significant Utility Patent strategy.