Rockwell Scharer III
Founder and Chief Executive Officer
Rockwell Scharer is the Founder of DropKey, a pioneer in mobile Chroma key background replacement on smart devices. He received an Edison Award for Best Digital Product Innovation for the DropKey Pop-up Studio line of products and ecosystem. As an entrepreneur and former Senior Program Manager at NBC Universal and The Walt Disney Studios, he effectively Consumerized the Mobile Content Capture (MCC) market with patents that solve the difficult problem in the physics of light. As founder of DropKey the innovative three-dimensional lighting structure has ignited the $100B creator economy according to Forbes. Scharer received a series of patents including the inflatable Pop-up Studio, the Dropkey DeskBot/CamBot bundle which pairs with the DropKey Chroma key camera app on iOS and Android. Scharer also developed a location-shooting ecosystem which includes a video media exchange at that includes the selection of preferred video loops as Chroma key backgrounds in addition to computed 3d environments as backgrounds. A pioneer in new media and a top-forty recording artist (Scharer’s hit single entered top-forty rotation in the 90’s), Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance, with post-graduate work at UCLA in creative writing. Scharer’s strong creative endeavors in product development and sharp business skills led to his early examination of the Mobile Content Capture market on the mobile platform and is a recognized leader in the field of portable Chroma key background replacement on smart devices.
Richard Mall
Chief Of Engineering
Richard won the Academy Award for Science and Technology in 2013. He’s a film maker and innovator with over 30 years experience in film production and product design. His innovative designs are used daily throughout the film industry. He was honored with the prestigious Scientific and Technical Achievement Oscar by the Academy of Motion Pictures Arts and Sciences for his invention of the Matthews Max Menace Arm. He was also a key member of the Oscar-winning team for Best Cinematography for the ground breaking film Avatar and Iron Man III. Richard brings with him extensive knowledge of green screen deployment and lighting. He currently has seven products in the market place that are sold worldwide through Matthews Studio Equipment. Richard has a degree from CSULB in Industrial Arts with a focus on Manufacturing and fabricating. He’s currently working on the DreamScreen Pro, Deskbot and Cambot projects for DropKey®.
Tim Moran
Chief Technology Officer
Tim Moran is an entertainment industry veteran, keynote speaker, Emmy award-winning film producer, jazz musician, writer, and artist. He kicked off his career in the music biz in the 1980s, first as a teacher and studio musician, then as a technology leader at Universal Music, Live Nation Entertainment / Ticketmaster from 1996 to 2019, and more recently as founder and CEO of Media, Entertainment & Technology LLC, producing indie music documentaries and providing Chief Information Officer (CIO), Chief Technology Officer (CTO) and Chief Information Security Officer (CISO) services and capabilities to start-ups, small to medium size businesses with a focus on music, media, entertainment and technology, delivering CIO/CTO/CISO services to such notable clients as Candle Media, Base Entertainment, and DropKey. Prior to Universal Music and Live Nation, Tim headed an LA-based tech startup focused on the entertainment industry; clients included Sony/Columbia/TriStar, MCA/Universal, Warner Brothers Records, Nederlander Concerts, and the Grammy Awards.
Judy Swafford
Vice President of Marketing
Judy is a marketing and communication professional with over 20 years experience. She is adept at leading teams and effectively managing all aspects of brand campaigns and operations. Working for fortune 500 companies to start ups, Judy is proficient at taking business priorities and translating that into marketing strategies and tactics. Her approach entails a strong customer-centric vision and has been brought on to help propel DropKey to the top of the creator economy.
Davide IValde
Director of Manufacturing
Davide is an Engineer and Supply Chain specialist whose career spans 30 years in Manufacturing, Business Integrations, and Product Lifecycle Management (PLM). After attending the USAF Academy and graduating from Rose-Hulman Institute of Technology in 1991 with an Electrical Engineering degree, Davide filled multiple, industrial automation roles both as a Process and Applications Engineer. He has over 20 years of progressive roles in the Supply Chain arena covering Commodity Management, Systems Integration, Strategic Outsourcing, M&A due diligence through Startup/Commissioning, and numerous project executions primarily in Consumer Audio, Medical Equipment, and Industrial Instrumentation. As a former Configuration Manager, he has years of experience implementing PLM, Change Management, and Quality Systems. He brings an experienced, keen eye for both technical infrastructure and supplier relationships with an emphasis on maintaining Value & Quality throughout the supply chain.
George Dreyer
Chief Audio Engineer
George Dreyer has 27 years designing products in the Pro Audio and Musical Instrument industry, responsible for numerous products from inception through manufacturing and into the hands of customers. After graduating from SDSU with an Electrical Engineering degree George jumped right into state-of-the-art audio design working at Alesis in the transition from analog tape to digital ADAT and hard disk recorders. George moved into a Senior Engineering position at Carvin for 22 years where he refined his engineering and leadership skills to develop and manufacture products that achieved high customer satisfaction. As a Vue Audiotechnik engineer in the high-end pro sound products field touring the world, we were lucky to find George and recruit him to advise and design the DreamScreen line of products audio signal circuits.
Dr. Steven Colby
Chief Legal Counsel for DropKey
Dr. Colby has been granted 40+ patents, published numerous white papers and responsible for DropKey’s significant Utility Patent strategy.
Kyle Conley, MBA
Director of Operations
Kyle is an Operations and Supply Chain specialist, entrepreneur & investor with over 12 years of experience in manufacturing, business integration, Project Management and Product Lifecycle Management (PLM). After attending Bethel University and graduating with an MBA, Kyle has successfully grown his career in M & A Management, Strategic Sourcing, Project Management, Contract Management & Negotiations. He brings energy and drive into all facets of the DropKey business model and excels in developing cross-functional efficiencies, while developing and maintaining critical business relationships with suppliers and colleagues.
Trey Braheem
Head of Production
Trey is a director and producer of independent films, video content, and live events. His diverse body of work brings a wealth of experience to the DropKey team, and his drive and passion for creating beautiful productions allows him to showcase all the amazing opportunities that the DropKey products afford creatives.