DropKey First Blog Entry 2018-08-30
Dear Content Creator,
Once upon a time I was a struggling recording artist hoping to write a hit song and hear it on the radio. While staying up half the night passionately writing songs I was leading a double life doing Mergers and Acquisitions work on Wall Street.
Back when Steve Jobs announced the iPhone, I knew a tornado of opportunity was coming, and it was big. My brain was blazing a trail that was either going to be the death of me — from Massive Rabbit Hole Burnout — or I was going to help advance content creation beyond my wildest expectations in a world of YouTube content out-competing network content consumption.
After writing down thirty ideas for a business and skimming it daily for a week, I saw it clearly — the iPhone was missing three things to enable a content creator the ability to make broadcast quality content. The iPhone was a supercomputing television camera, and in order for it to be a real television studio, it only needed pro audio, pro lights, and HD background replacement.
That last one was a bitch.
I needed to come up with push-button perfect Chroma key.
So I invented a pop-up inflatable airframe with bright lights and a wireless lavalier, called it the DropKey Studio in a Bag®, then attempted to tackle perfect live background replacement. But shadows on the green-screen was a deal-killer. So to go with the inflatable airframe (several generations later) we needed our camera app to perform difficult lighting decisions to make it possible to replace backgrounds perfectly with a push of a button — without hours of labor in post-production. I wanted live push-button perfect Chroma key…or it was going to be the rabbit hole.
The iPhone made it possible. But that didn’t mean it was possible. Perfect, push-button HD background replacement seemed impossible.
Somewhere along the line we defined it as The Internet of Things.
In the nineties, digital recording at home became possible. That was when two things happened: I was able to develop the craft of being a recording artist — without paying somebody $100/hr for studio time, and that enabled me to get better and actually write, produce and engineer radio-worthy top-forty singles from home.
So how did I solve the difficult physics problem in light to create push-button perfect Chroma key on a smart device? The same way I was able to write, produce, engineer and sing a top-forty hit…
Because I had time to develop my craft…without burning lots of money at a professional studio.
Using that experience I was able to develop my craft of media production at home, finding ways to do it better so content I made was just as good as what NBC or Comedy Central could produce in a large expensive studio.
How could I possibly crack live, push-button perfect background replacement? I was no Richard Feynman or Stephen Hawking.
I dug deep, developed the craft of perfect post-production background replacement at home and figured it out…except nobody thought there was a market for mobile content capture. I disagreed.
I remember hearing my songs on the radio in my car that day — it was really thrilling. It gave me that fantastic feeling you get on a helicopter or a roller coaster….the butterflies flutter deep down my throat, into my gut. All that hard work and late nights paid off.
I wanted that again. By enabling others to do anything NBC could do on their iPhones — I could feel those butterflies again. And then I did.
I solved the physics problem and began developing the airframe over many years, then created the DropKey Studio in a Bag solution, a background replacement camera app with video file storage and SAAS post-production in the cloud. The DropKey App paired with the inflatable Studio in a Bag is now the state of the art green-screen tech on smartphones. I quickly realized we had something that could be of tremendous value not only to artists, but regular folks who don’t know an F-stop from a bus-stop.
I believe a hundred percent of professional content creators use Chroma key background replacement, and using simple math, when you put that capability on 2 or 3 billion smart devices, you’re going to have a revolution.
Now Snapchatting millennials and professional Instagramming Influencers can buy a DropKey Studio in a Bag, pair it with the DropKey Camera App via Wi-Fi and boom — they can literally have The Daily Show set in their second bedroom for the cost of an Xbox 360 and a joystick.
Large brands and Reality Show Producers can also significantly increase their revenue streams as Dropkey exponentially increases their ability to engage with Consumers via content creation on the mobile platform. Non-Pros will be able to make Lord of The Rings at home using professionally shot backgrounds purchased on Mediabook.tv., an eCommerce Exchange where people can buy and sell b-roll background content to make movies and videos. It’s clear Steven Spielberg and J.J. Abrams will find proteges and farm talent across the globe; Casting in Hollywood will change and de-centralize; TV News will change because CNN can send an inflatable DropKey Studio in a Bag overnight via DHL to the other side of the world, enabling a student Journalist with an iPad to cover a seismic event from the safety of their hotel room after taking B-roll of the tragedy during the day.
The DropKey solution is not a gimmick. Think of it as the new Instagram with Dropbox for your Camera Roll — all in one — where you can sync content that can be automatically assembled into a small business advertisement, or even a viral video where Users can…be anywhere…literally….in a movie scene or accessing the DropKey cloud.
…and that’s how I thought we should market the app.
DropKey…the Be Anywhere App!
Our developers discover new applications every day for this new advanced portal, resulting in a significantly scaleable billion-dollar industry called the Mobile Content Capture Market (MCC). Due to advances in the robust processing power of tablets and smartphones, along with the confluence of Cloud technology and targeted advertising on Facebook and elsewhere, DropKey, Inc. has set a new bar for making sophisticated HD content at home or on the road, potentially creating tens of thousands of jobs in America overnight.
So that’s how I came to invent the DropKey Studio in a Bag. My hope is that it will help millions of people all over the world who don’t like to make videos — like it — for the first time.
DropKey will be marketed to Consumers, Schools and Professionals for around $599 at www.tvstudioinabag.com or www.dropkey.com. – Rockwell Scharer, Founder and CEO, DropKey, Inc.